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About Keck's Index
Keck's Index takes unusual looks at the stock market by indexing stocks as they relate to holidays, events and life. Each Index is derived by compiling the individual share prices for all included stocks; changes in the Index are calculated based on that total. Keck's Index: Sex and Keck's Index: St. Patrick's Day are currently in the works.
Who's behind it: Keck's Index creator Gayle Keck co-founded and sold an innovative Internet business that taught money management to teens and kids. Currently, she is a freelance writer who still enjoys finding new ways to explore the world of finance.
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